Collaboration with Political Tech Incubator Will Accelerate Deployment of Powerful New Media Measurement and Optimization Tools
INTRVL announced today it is joining the Higher Ground Labs tech accelerator program. This collaboration will help INTRVL scale its innovative product offerings and deliver game-changing media optimizations to more campaigns and causes this election cycle.
“We’re excited to join Higher Ground Labs in our mission to help campaigns and causes accelerate their media impact,” said Steven McAlpine, CEO and co-founder of INTRVL. “As it gets harder for ads to break through the noise, this collaboration will bring powerful new media and measurement tools to important fights across the country. It’s never been more important for campaigns to get more value out of their strained media budgets, and we couldn’t be more excited about the work ahead.”
INTRVL helps campaigns turbocharge their ad performance with advanced media optimization and audience research tools. These tools generate insights based on how audiences actually see media in the wild, revealing optimization opportunities not possible in the controlled environment of online panels and typical creative pre-tests. INTRVL makes in-field media measurement a cost-efficient and insightful way to improve ad impact — unlocking 2-3x more effective ad buys without additional media spend.
Higher Ground Labs is an accelerator for companies building the next generation of winning campaign technology. As the top incubator for tech talent in the political space, Higher Ground Labs has backed many cutting-edge companies, such as Mobilize, Hustle, and Change Research.